Why Marketing is Becoming Like Software Development
Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing- Agile and Test-Driven concepts being two concepts that have dominated...
View ArticleIs Sales Becoming Marketing Technical Support?
The Dawn of the Hyper-Literate Society In Why Marketing is Becoming Like Software Development we discussed how marketing was becoming Test-driven and Agile, driven by the demands of the Internet...
View ArticleDo You Need Obsession-Driven Marketing?
Who Should We Market To Marketers often talk about who we need to market to, and how we should be market-driven, customer-driven, buyer-centric, and at all costs avoid being product driven. However,...
View ArticleHow to Manage the Coming Content Explosion
The Challenge is Filters, Not Overload We tend to think we live in a age of information overload. Yes, we do. But we have for over a hundred years. Information overload is not the problem. Clay Shirky...
View ArticleVelocity’s Plea for Ambition: The New B2B Marketing Manifesto
Velocity, a B2B Marketing company in the UK, has released their newest ebook called, appropriately enough, The New B2B Marketing Manifesto It’s subtitle is “Five imperatives and six staples you need...
View ArticleTest-Driven Marketing is in the October Pragmatic Marketing Newsletter
Test-Driven Marketing has been published in the October 2010 Pragmatic Marketing newsletter! Pragmatic Marketing October 2010 Newsletter- Is Sales Becoming Marketing Tech Support? Have a look and let...
View ArticleIs Evidence-based Marketing Possible?
Modern medicine is evidence-based. The adoption of evidence-based medicine saw our lifespans double in the space of 50 years. That’s a remarkable achievement. Sadly, evidence is missing in modern...
View ArticleBranding Considered Harmful – A Seven Step Checklist for Using Reputation...
One of my favourite definitions of band is brand is what people say about you, not what you say about yourself. A great corollary for guiding marketing is brand is what the market gives you permission...
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